EasyJet Boss Warns EU Cabin Baggage Rules Will Force Unwanted Price Restructuring

The chief executive of EasyJet has cautioned that European Union baggage regulations would necessitate comprehensive pricing restructuring that could reduce flexibility and affordability for passengers.
European legislators voted overwhelmingly to expand passenger baggage rights, creating new entitlements that would fundamentally alter how budget airlines price their services. The proposed rules would guarantee free allowances for both personal items and larger carry-on luggage.
According to Kenton Jarvis, current pricing models offer genuine advantages to diverse passenger groups. Travelers who pack light benefit from ultra-low base fares, while those requiring additional baggage pay incrementally for services they actually use, creating an efficient market-based system.
Mandatory free baggage would eliminate this flexibility and force airlines to recover all costs through base fares, potentially raising prices for everyone including the budget-conscious travelers who currently benefit most from low-cost carrier pricing innovations.
The airline generates more than £2.5 billion annually from ancillary services, revenue that helps maintain competitive positioning. EasyJet reported quarterly losses of £93 million but sees strong forward booking indicators and expanding passenger interest in new geographic markets.